First impressions are everything. Even though a handshake still gives us a good idea of someone’s calibre and personality, you can’t get away from the fact that you and your business will be searched for online within the due diligence phase of any introduction or deal of any kind. These days, the first impression is made online, in most cases long before you meet someone. In most cases your website and other sales and marketing platforms are what gives your customers confidence in not only your ability as a service or product provider, but also how you present yourself and your business to the marketplace. Your website is the face of your company.